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Moss will be featured in the brand's biggest makeup campaigns.
February 9, 2023
By: Charlie Sternberg
Associate Editor
Luxury brand Yves Saint Laurent Beauty U.S. has tapped model and creative force Lila Moss as its latest U.S. ambassador. The fashion and beauty star has been appointed by YSL Beauty as an expression of the brand’s heritage of “celebrating those who are at the forefront of the next generation.” “We are thrilled for our partnership with Lila and proud to celebrate her bold and confident character,” said Laetitia Raoust, general manager of YSL Beauty USA. “She captures the power of self-expression and authenticity, and how that can manifest through makeup. She represents her generation’s beauty and for that, we couldn’t be happier to welcome her to the brand.” “I’m so excited to be working with YSL Beauty. Being authentic and staying true to myself is really important to me and I’m so pleased to help spread YSL Beauty’s message of empowerment and self-expression through makeup,” Moss remarked. Moss will be featured in the brand’s biggest makeup campaigns featuring products such as All Hours Foundation, Rouge Volupté Shine Lipstick, Lash Clash Mascara, and Rouge Volupté Candy Glaze Lip Gloss.
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